Top Low-Code Platforms for Fast App Development in 2025

In today’s fast-changing digital world, businesses are always looking for ways to work better, improve customer experiences, and increase productivity. There is a growing need for quicker application development and more personalized processes. If your organization is struggling with the challenges of traditional programming and is looking for a more flexible way to create software, low-code platforms are the perfect answer. These platforms allow organizations to build applications more easily and efficiently, without needing extensive coding knowledge.

More and more organizations are turning to low-code technology to quickly create and launch applications. This growing trend is driven by the big advantages that low-code platforms provide, especially in automating various processes across the entire business.

With so many low-code development tools available today, picking the right one for your business can feel overwhelming. To make this important choice easier for you, we’ve put together a helpful guide showcasing the best low-code platforms of 2025. This guide includes detailed information to assist you in making a smart decision.

What is a Low-Code Platform?

Low-code platforms change the way we build software applications. They allow developers to create user-friendly designs, organize complex processes, and set up visual flows more easily than ever before. By using simple drag-and-drop tools and easy-to-understand features, these platforms make it faster and simpler to develop strong applications, making the process accessible to more people.

These powerful development tools play a key role in creating different types of software, such as easy-to-use customer management systems, internal business apps, tools that help automate tasks, personalized dashboards for customers, and administration panels. They are useful across many industries, including telecommunications, logistics, and transportation, among others.

Popular low-code platforms help organizations quickly develop applications, save money, and allow both experienced developers and everyday users to create apps that fit their specific needs.

Simple Steps To Find the Right Low-code Platforms

Picking the right low-code platform is an important choice that can greatly affect how your organization transforms digitally. By following these steps, you’ll be on your way to finding a low-code platform that fits your organization perfectly!

Here are a few of these simple steps, you can make an informed decision:

Clearly Define What You Need

Start by understanding what your business needs and what kind of applications you want to create with a low-code platform. Think about the complexity of the applications, how many users will be using them, how they will connect with your current systems, and any industry rules you need to follow. Having a clear picture of these requirements is essential for making the right choice.

Research and Create a Short List of Options

Do some research on the various low-code platforms available. Look for those that meet your needs, have good user reviews, and offer the features you’re looking for. From this research, pick 3-5 platforms that seem to be the best fit for your organization.

Compare Features and Capabilities

Once you have your shortlist, take a closer look at what each platform offers. Check how easy they are to use, whether they have a simple drag-and-drop interface, if there are useful templates available, how well they can integrate with your existing data, their security features, and how they can be deployed (like in the cloud or on your own servers). Comparing these features is very important.

Evaluate Support and Community Involvement

Look into the type of support each vendor provides. This includes training resources, documentation, and customer service. Also, check whether there is a user community for the platform. A lively community can be a great resource, offering additional help, tutorials, and additional integrations that enhance the platform’s capabilities.

Test and Make a Final Decision

After narrowing down your choices, ask for demonstrations or free trials of your top options. Start a small project or a proof of concept with the platforms you’re considering to see how they work in real life, based on your specific needs. It’s also important to involve your development team and future users in this testing phase for their feedback on usability and performance. This hands-on experience will help you make the best choice for your business.

How We Chose the Best Low-code Platforms

We looked at more than 45 different low-code solutions to create our list. Our goal was to find platforms that truly fit the low-code category, as opposed to those that are no-code. We examined ratings and feedback from trusted sources like G2 and Capterra.

In addition, we explored what each tool can do, looking at their features, how well they works with other software, common use cases, their suitability for different types of businesses (like small companies, big enterprises, and medium-sized businesses), and their pricing. This careful and detailed research helps ensure that our recommendations will help you pick the right low-code platform for your needs.

Top 10 Low Code Platforms in 2025: A Detailed Overview

Let’s explore our detailed list of the top 10 low-code platforms.

1. GenCodex AI-Powered Low-Code Platform

The Gencodex AI-based LCNC Platform, created by SAG Infotech that allows businesses in India and around the world to quickly create custom applications without needing extensive programming skills. It simplifies complicated coding tasks, making it user-friendly for anyone looking to build various low-code development tools for their organization. Whether you need to create user-friendly dashboards, manage databases, or set up efficient approval processes, Gencodex offers a straightforward way to get the job done.

This platform is perfect for businesses that want to boost productivity and speed up their digital transformation. Gencodex stands out because it includes a wide range of features suitable for both experienced developers and those who are new to technology. It’s designed to give users the flexibility to create applications that meet their specific needs. Backed by SAG Infotech’s long history of providing solid software solutions, Gencodex’s low-code solutions are a trustworthy and adaptable platform that can grow alongside modern businesses.

Key Features of Gencodex Software by SAG Infotech

User-Friendly Interface Builder: Gencodex comes with an easy-to-use drag-and-drop tool that lets you design user interfaces quickly. You can choose from ready-made components like tables, charts, and buttons, so you don’t need to be an expert in coding.

Customizable Code Options: If you want to add special features to your applications, Gencodex allows you to insert your own code. This means developers can personalize the software to meet very specific needs.

Broad Integration Capabilities: The software connects easily with a variety of databases and online tools (like services you might use for anaging data or customer relationships). This integration helps it work smoothly with other systems your business might already be using.

Automated Workflows: Gencodex helps businesses streamline their processes. You can set up automated workflows that save time and increase efficiency, making it easier to manage tasks across different applications.

Data Management and Analysis Tools: It includes tools to help you move and sync data smoothly. You can also create reports and dashboards to keep track of performance and uncover useful insights about your business.

Ready-to-Use Templates: Gencodex offers a collection of customizable templates for common needs like inventory management or customer relationship management. This helps speed up the development process and makes it easier to get started.

Flexible Hosting Options: You can choose to host Gencodex in the cloud or on your own servers. This flexibility allows companies to maintain control over their data and how it’s managed.

Strong Security and Growth Potential: Gencodex is built with high security standards to protect your data and is designed to handle increased usage as your business grows, ensuring everything runs smoothly even with lots of users or information.

Support and Learning Resources: SAG Infotech offers dedicated support and thorough documentation to help users find answers and guidance whenever they face challenges while using the software.

Advantages of Using Gencodex

Faster Development: Gencodex helps speed up the process of building applications. Its user-friendly design and ready-made components allow businesses to launch new tools and solutions quickly.

Tailored Solutions: The software offers a lot of options for customization, so organizations can create apps that fit their brand, workflows, and specific needs perfectly.

Developer-Friendly: While it’s designed to be easy for non-developers to use, it still gives skilled developers the freedom to add custom code when they need to tackle more complex projects.

Integrated Ecosystem Using Gencodex means you can benefit from SAG Infotech’s larger range of software offerings, potentially enabling better compatibility with other SAG products and services.

Reliable Support: Users can count on the solid customer support and resources provided by SAG Infotech, making the development process smoother and helping to resolve any issues that may arise.

Disadvantages of Using Gencodex

• Less Market Awareness: As a newer product compared to some global competitors, Gencodex might not be as widely recognized yet, and resources and communities may still be developing, although it’s backed by SAG Infotech’s good reputation.
• Advanced Features: The software may not have all the advanced features required for very specialized or cutting-edge technologies, which could be a limitation for some users.

2. Mendix

Mendix is a well-known platform that helps businesses create software quickly and easily, without needing extensive coding skills. It plays a key role in helping companies turn their innovative ideas into real-world applications. By using Mendix, organizations can improve their efficiency, keep up with growth, and support their digital transformation efforts.

Trusted by organizations like SIEMENS, Mercury, AESSAL, Furgo, and KOC University, Mendix excels at connecting different applications and data sources. Gartner recognizes it for its extensive tools and resources that help build effective applications. Whether seeking partnerships or pre-made integrations, Mendix is a strong choice for application development.

Key Features of the Mendix Low Code Platform

Visual Drag-and-Drop Builder: This feature lets you design your app’s user interface easily by simply dragging and dropping elements onto a workspace. No complicated coding is required!

No-Code Customization:You can customize many aspects of your application without writing any code. This helps speed up the development process, making it quicker and easier to make changes.

Integrated Version Control: Mendix provides tools that help you keep track of changes made to the application. You can easily see who made what changes and go back to earlier versions if needed, which is great for teamwork.

Seamless Integration Capabilities: The platform allows you to connect your apps with various systems, third-party services, and data sources. This means your applications will work together smoothly and meet your specific needs.

Pros of Using Mendix

• Rapid Development: With Mendix, you can build applications much faster thanks to its easy-to-use interface. This allows even people without IT backgrounds to join in the development process.
• Comprehensive Platform: Mendix offers a wide range of tools for low-code development, backed by a large community where you can find answers and learn more advanced techniques.
• Easy Integrations: It’s simple to connect Mendix with other applications and services (like SAP, Azure, and AWS), allowing for quick setup and functionality.

Cons of Using Mendix

• Steeper Learning Curve for Non-Technical Users: While it’s designed to be accessible, those without any technical background might find it a bit challenging to get started. It’s often easier for those who have some tech knowledge.
• Complexity in Customizing the User Interface (UI): Making more detailed changes to the look and feel of your app can require a greater understanding of technical concepts compared to some other platforms.

3. Appian

Appian is a powerful platform designed for businesses to create applications quickly and easily, even if they don’t have deep technical skills. It helps organizations streamline their processes and improve how they operate, especially in today’s fast-changing world where businesses face new challenges and regulations. With Appian, users can build applications using simple drag-and-drop tools, making it accessible for anyone. It also ensures that the apps work well on both computers and mobile devices, providing flexibility for users on the go. Additionally, the platform is built with strong security and can grow with your business needs.

By using Appian, companies can speed up the development of their applications, making it easier to respond to changes and demands in their operations. It’s a valuable tool for improving efficiency and keeping up with the complexities of modern business.

Drag-and-Drop Interface: Enables rapid construction of mobile applications using pre-built components such as tables, charts, and various widgets.

Key Features of Appian

Advanced Workflow Automation: Facilitates the creation and modification of complex workflows through simple drag-and-drop actions, automating processes without requiring code.

Integrated Case Management: Provides a centralized platform for accessing complete information, enhancing transparency, and supporting quick, well-informed decision-making.

Extensive Integration Capabilities: Seamlessly integrates with a wide array of applications and third-party systems, including SAP, Salesforce, QuickBooks, Google Drive, Slack, and Shopify.

Robust Reporting and Analytics: Offers tools to develop powerful reporting and analytics functionalities, enabling performance monitoring, key metric tracking, and data-driven insights.

Pros of Using Appian

• Rapid Development & Ease of Use: A quick, user-friendly, and dependable low-code platform that allows business developers and users to rapidly create applications, automate workflows, and optimize processes.
• High Configurability: Fully configurable, enabling the automation of even the most complex workflows with precision.
• Effortless API Integration: Provides easy and swift API integration with other systems and various APIs, streamlining connectivity.

Cons of Using Appian

• Limited UX Customization: Offers limited customization options for its in-built UX components, which might restrict unique interface designs.
• Complexity in Advanced Coding: Writing code for complex mobile applications can become intricate, posing a limitation when highly customized solutions are required beyond the low-code paradigm.

4. Zoho Creator

Zoho Creator is a powerful tool that allows businesses to build custom software solutions easily, without needing extensive programming knowledge. Trusted by companies like Tata Projects and BigBasket, it allows users to create various apps, from simple mobile solutions to complex management systems.

With built-in artificial intelligence, Zoho Creator offers a drag-and-drop interface, making app development quick and easy. Whether you’re looking to develop a complete system for managing a school or a detailed dashboard for tracking logistics, Zoho Creator gives you the flexibility to build solutions that fit your needs, no matter the scale. Its ability to handle many different types of projects makes it a great choice for businesses of all kinds.

Key Features of Zoho Creator

Easy-to-Use Interface: Zoho Creator has a simple drag-and-drop system that lets you easily build modern business apps. These apps work on computers, tablets, and smartphones, whether they use iOS or Android.

Data Transfer Made Simple: You can easily move your business data from old systems or spreadsheets into Zoho Creator, creating a more organized and up-to-date environment.

Personalized App Design: You can customize how your mobile apps look, including adding your brand logo and making changes to the app’s design, to fit your business’s unique style.

Automated Workflows: Zoho Creator helps you automate your daily business tasks. You can set up processes to run automatically based on specific triggers, which can make your work more efficient.

Connecting with Other Software: Zoho Creator allows you to link its apps with other software and tools you might already be using. This compatibility helps everything work together seamlessly.

Advantages of Using Zoho Creator

• User-Friendly and Easy to Set Up: Zoho Creator is simple to install and has an easy-to-navigate interface, making it suitable for anyone, even those who don’t have a background in coding.
• Wide Range of Features: It comes equipped with various tools needed to create effective applications, helping users work more efficiently.
• Smooth Integration with Other Zoho Products: Zoho Creator works well with other Zoho applications, creating a cohesive and productive experience for users.

Disadvantages of Using Zoho Creator

• Slow Customer Support: Some users have experienced delays when seeking help from customer support, which can affect productivity and project timelines.
• Limited Customization Options: Unlike traditional development methods, Zoho Creator may not offer as many options for highly specialized application designs and custom features.

Read Also: How GenCodex Helps Students Career Innovate with AI Skills

5. Microsoft Power Apps

Microsoft Power Apps is a powerful tool that helps businesses quickly create custom applications to meet their specific needs. No matter the area of focus—whether it’s finance, marketing, human resources, or operations—Power Apps provides solutions for organizations of all sizes. This platform is recognized as a leader in the industry and is praised by experts for its ability to improve older applications and systems using artificial intelligence. With features that are user-friendly, such as simple drag-and-drop options, even those without technical backgrounds can design strong, professional applications.

Additionally, Power Apps can easily connect with other Microsoft products like Azure, Visual Studio, and GitHub, making it simple for everyone in a team to create and use the tools they need to be successful.

Key Features of Microsoft Power Apps

Easy-to-Use Design Tool: Power Apps has a simple drag-and-drop feature that lets you create applications without needing to know how to code.

Ready-Made Templates: It comes with various ready-to-use templates to help you quickly build applications for things like to-do lists, contracts, product displays, and customer portals.

Automated Workflows: You can set up and automate processes that help your business run smoothly, either within a single app or across multiple apps in your organization.

Insights and Reporting: Power Apps provides tools that give you reports and dashboards. These show how your apps are being used, their performance, and important data to help you make informed decisions.

Built-in AI Tools: The software includes built-in AI features that can recognize key phrases, detect languages, and read business cards, enabling you to use smart technology easily in your apps.

Pros of Using Microsoft Power Apps

• Works Well with Other Microsoft Tools: It fits seamlessly with other Microsoft products like Dynamics, SharePoint, Excel, and Outlook, making it a handy tool for users within this ecosystem.
• User-Friendly and Flexible: This easy-to-navigate tool allows anyone to create apps in just a few minutes and offers the flexibility to connect with other data sources.
• Accessible for Everyone: Power Apps is designed to be user-friendly, so both tech experts and those with little technical experience can build applications.

Cons of Using Microsoft Power Apps

• Challenges with Large Data Sets: It can struggle when dealing with a lot of data and may not work well if multiple people are trying to develop at the same time.
• Limited Customization Options: While it’s user-friendly, it doesn’t allow for as much customization as traditional coding methods, which might be a limitation for those looking to create highly personalized applications.

6. OutSystems

OutSystems is a leading platform that helps businesses quickly create important software across various industries like manufacturing and banking. It allows organizations to build customized applications, streamline manual tasks, and modernize older systems with user-friendly designs for any device.

The platform simplifies the entire process of app development, making it accessible for everyone. It features an easy-to-use interface and includes tools that automate many steps in creating software. OutSystems also incorporates AI technology to assist developers, making it even easier to create advanced applications. Overall, it allows companies to rapidly build the applications they need for any business purpose.

Key Features of OutSystems

User-Friendly Design Tool: OutSystems makes it easy to create apps quickly. You can build your app in just a few minutes by dragging and dropping elements using ready-made templates.

Easy Connection to Other Systems: It comes with tools that allow developers to easily connect to popular software like SAP and databases like PostgreSQL and Salesforce, making it simple to combine different data and processes.

Simple Deployment with One Click: You can launch your app with just one click, thanks to automated processes that manage everything for you. This helps make putting your app into action much easier.

Smart Development Help: OutSystems uses artificial intelligence (AI) to suggest and complete programming tasks, helping developers work faster and keep their code quality high.

Effective Change Management: The platform includes tools to find bugs, identify design errors, analyze changes, and monitor how well mobile apps perform in real time.

Pros of Using OutSystems

• User-Friendly and Fast Launch: It’s easy to use and helps you get your applications up and running quickly.
• Quick Development: OutSystems allows for rapid development due to its comprehensive features, built-in AI tools, and a large collection of ready-to-use templates and components.
• Flexible Development Environment: The design environment is adaptable, letting users rename and reuse elements throughout the project, which speeds up the development process and ensures consistency.

Cons of Using OutSystems

• Slow Launch Times and Limited Real-Time Feedback: Application deployment can be slow, and the absence of a hot reload feature makes it challenging to check real-time changes during development.
• Complex Learning and Costs: The educational resources provided can be tricky to understand, and for more advanced tasks or customizations, you often need a high level of expertise, which can be costly.

7. Retool

Retool is an easy-to-use platform that helps people create internal software applications quickly, without needing extensive coding skills. With its simple drag-and-drop feature and helpful built-in AI tools, users can build applications faster than ever before. Retool offers more than 100 ready-made components and a user-friendly development environment, which lets anyone, from small startups to large companies, develop important apps and features like admin panels, customer support dashboards, and more, often in just a few days. Well-known companies such as Amazon, DoorDash, and Pizza to the Polls use Retool to create their essential tools and applications. Importantly, Retool can work alongside existing systems, making it easy to integrate new applications into current workflows.

Key Features of Retool

Diverse Component Library: Retool provides a variety of ready-made tools like buttons, links, and menus that make it easy to build user-friendly interfaces and navigate through applications. –

Easy Database Connections: It connects effortlessly to different databases like MySQL and MongoDB, making it simple to access and use your data. –

JavaScript Library Import: Developers can add JavaScript libraries to enhance the functionality of their Retool applications, allowing for more complex features when needed.

Efficient Workflow Automation: Users can create workflows that connect to databases and other services, write custom code, organize data, and deploy their projects with just one click, making business tasks more efficient.

User-Friendly Interface Builder: Retool includes a drag-and-drop builder, which makes it easy to design application screens and customize user experiences without needing advanced technical skills.

Pros of Using Retool

• Faster App Development: Retool allows you to create applications quickly, cutting down the time it usually takes to finish projects compared to traditional methods.
• Easy to Use and Customize: It’s user-friendly and highly adaptable, perfect for testing ideas rapidly or constructing complete tools for various needs.
• Simplified Internal Tools: It enables teams to quickly build and launch internal tools, making it simpler to transition from testing to actual use.

Cons of Using Retool

• Debugging Challenges: Finding and fixing issues within Retool can be tricky, often requiring standard web browser debugging tools.
• Performance and Cost Issues: The platform may occasionally be slow, with long refresh times. Additionally, the cost of using Retool can be high, which may be challenging for smaller businesses or startups.

8. Pega

Pega is a leading low-code platform that helps businesses innovate and grow. It enables companies to work more efficiently, provide better customer experiences, and quickly adapt to market changes. With over 40 years of experience, Pega has a strong reputation for managing complex applications for major clients like Standard Chartered, BT, and Wells Fargo.

The platform is user-friendly, featuring over 150 connection options and smart technology for decision-making. Pega simplifies workflow automation, making it an effective choice for developing high-quality applications for large organizations.

Key Features of Pega

User-Friendly Interface Builder: Pega provides a simple way to create application screens by allowing users to drag and drop different elements like buttons, forms, and lists. This means you can design a user interface without needing to be a coding expert.

Easy Integration: Pega comes with ready-made components and templates specifically for mobile apps, which helps speed up the development process significantly.

Efficient Workflow Automation: Pega helps automate important business processes such as onboarding new employees and managing approvals and notifications, making operations run more smoothly.

Customizable Design: You can personalize the look of your applications with Pega by choosing different themes and styles. This ensures that the app matches your brand’s identity.

Pros of Using Pega

• Faster App Development: Pega makes it easier for both experienced developers and beginners to create applications quickly, improving how businesses interact with their customers.
• Reusability of Code: The platform encourages reusing existing code and components, which helps save time and effort compared to traditional development methods.
• Easy to Learn: Pega is designed to be accessible, allowing even non-technical users, like business leaders, to build applications using its straightforward design tools.

Cons of Using Pega

• Complex for Advanced Needs: While Pega is user-friendly, building applications with very complex processes can be challenging and may require a steeper learning curve.
• Cost Concerns for Smaller Businesses: The overall expense of using Pega can be quite high for small and medium-sized businesses. This includes costs for licensing, implementation, and regular upkeep.

9. Superblocks

Superblocks is an easy-to-use platform that helps businesses quickly build applications for their operations. Companies like Alchemy, HiBob, Moveworks, and Payhawk use it to create fast, secure, and user-friendly apps. Developers appreciate its simple drag-and-drop tools and ability to customize with JavaScript. Superblocks also integrates easily with other tools and ensures secure app launch on the Superblocks Global Edge Network. Ultimately, it helps organizations improve efficiency by enabling custom app creation tailored to their needs.

Key Features of Superblocks

Easy Drag-and-Drop Builder: Superblocks lets you create applications simply by dragging and dropping elements like tables, charts, forms, and grids onto a workspace. No complicated coding needed!

Version Control with Git: You can work on different versions of your application using Git, which helps you track changes. Plus, it’s easy to review your work on GitHub and share updates with just one click.

AI Assistance: Superblocks can connect to OpenAI’s services, giving you access to a wide range of user interface components and tools. This means you can build apps and automate tasks with the help of AI.

Wide Range of Integrations: You can easily connect your applications to various databases and online storage services like Amazon S3, Dropbox, and Google Drive. This makes it simple to manage your data.

Pros of Using Superblocks

• Fast and Productive Development: It’s a powerful tool that allows you to quickly create and launch internal applications, boosting productivity.
• User-Friendly Development: Building and deploying applications is straightforward, often requiring little to no coding skills. Anyone can get started!
• Excellent Features and Support: Superblocks offers a solid set of tools and responsive customer support, making the app development process smoother and more effective.

Cons of Using Superblocks

• Some Technical Limitations: The platform has certain restrictions when it comes to advanced configurations, and you might run into minor bugs during the development process.
• Evolving User Experience: The way the platform looks and feels is still being improved. Some areas may not be as clear or easy to navigate as you might expect.

10. Oracle APEX

Oracle APEX, or Application Express, is a popular platform that helps developers create and launch applications quickly and easily. It allows users to build scalable and secure applications that can be used in the cloud or on local servers. APEX is especially useful for turning spreadsheets into functional applications, making data reports, enhancing existing software, and sharing data with others.

With its user-friendly drag-and-drop tools, APEX simplifies app design, and because it’s backed by Oracle, it offers strong reliability. Many top companies, like Siemens Mobility and Vodafone, use Oracle APEX to address various business challenges across different industries.

Key Features of Oracle APEX

Easy Integration: Oracle APEX can easily connect to other data sources through services that allow data sharing. You can also include additional tools and custom programming to enhance your applications.

User-Friendly Design: The platform has a simple and intuitive interface, allowing you to create applications by dragging and dropping elements, using pre-designed templates, and customizing themes. This makes it quick and easy to build apps without extensive technical knowledge.

Deep Customization: You have complete control over how your applications look and feel. With built-in tools, you can adjust themes and styles to match your company’s branding perfectly.

Automated Workflows: Oracle APEX lets you set up automated processes for tasks like approvals and managing tasks. You can create lists of tasks, configure what needs to be done, and manage who is involved—all with helpful built-in features.

Benefits of Using Oracle APEX

• User-Friendly for Everyone: This platform is designed to be accessible, making it a great choice for people who may not have a technical background. It simplifies the process of developing applications.
• Fast Application Development: Oracle APEX enables quick creation of applications by using modern web technologies. It runs on a reliable database system, ensuring your apps perform well.
• Simple Installation: Getting started is easy with straightforward installation steps, allowing users to quickly create and launch their applications.

Cons of Using Oracle APEX

• Complex Learning for Non-Developers: The tutorials and learning resources for Oracle APEX can be challenging for non-developers to understand.
• Vague Error Messages: Error messages often provide little to no explanation, making it difficult and time-consuming to find solutions, often requiring extensive searching through Oracle forums.

Conclusion: The Future with Low Code Solutions

If you’re looking to create sophisticated tools for internal use or innovative apps for customers, the low-code platforms mentioned in this article provide effective solutions. We’ve highlighted 10 top low-code platforms that help organizations develop web and applications quickly, securely, and efficiently.

One standout is the Gencodex AI-powered low-code platform by SAG Infotech. It’s an excellent choice for those wanting to build important internal tools like dashboards, user-friendly database interfaces, and workflows for approvals. Because Gencodex is open-source, it allows you to customize your applications exactly how you want without worrying about being tied to any single provider.